Case Study: Unlocking a $25M Revenue Surge: Identifying Growth Leaders
Unlocking a $25M Revenue Surge: Identifying Growth Leaders
Case Study | #professional-services
Context & challenges
A leading global professional services firm had established a significant market presence but was poised for transformative growth. The leadership team set an ambitious target: to double their revenue, unlocking an additional $25 million.
Growth of this magnitude required more than just a sound strategy; it required exceptional leadership. The firm faced a critical challenge: how to objectively identify which of their current leaders possessed the unique combination of ambition, capability, and strategic vision to drive a 100% increase in revenue.
They needed to move beyond traditional performance reviews to gain a deeper, predictive understanding of who could genuinely lead the company's future, and what strategic levers that group needed to pull.
"The challenge wasn't just about strategy; it was about identifying precisely who had the ambition and capability to execute it."
Solution
Cegos partnered with the firm to design and deploy a highly customised leadership identification process. Our senior consulting team implemented a two-pronged approach for each leader.
This integrated approach captured both qualitative insights and quantitative data, allowing us to generate two powerful, actionable reports.
Structured Executive Interviews
In-depth, one-on-one sessions were conducted to understand each leader's personal drivers, perspectives on the business, and qualitative strengths.
The Customisable AMP Assessment
We utilised our proprietary AMP (Ambition, Motivation, Potential) assessment tool. Unlike generic psychometrics, the AMP tool was tailored to the firm's specific strategic goals, allowing us to build a precise, data-driven picture of how each leader's personal ambition aligned with the future vision of the organisation.
Results
The outputs from our assessment provided the executive board with the clarity and confidence they needed to make critical talent decisions.
WHO to Lead the Future
The second report was a strategic roadmap. It identified the highest-impact variables—from market positioning to internal development—that this newly identified leadership cohort should focus on to unleash the business's maximum potential.
WHAT to Focus on for Maximum Impact
The second report was a strategic roadmap. It identified the highest-impact variables—from market positioning to internal development—that this newly identified leadership cohort should focus on to unleash the business's maximum potential.
By identifying the right people and pointing them toward the right priorities, our bespoke assessment process directly enabled the firm to build the leadership team required to achieve its $25 million revenue goal.
