Transforming leadership development at a luxury British sports car manufacturer with a comprehensive leadership programme

Transforming leadership development at a luxury British sports car manufacturer with a comprehensive leadership programme
Context & challenges
In a fast-paced automotive manufacturing environment, an iconic luxury British sports car manufacturer faced a leadership challenge. First- and second-line leaders — skilled, hands-on problem-solvers — lacked an implemented, homogeneous, and effective leadership framework. Specifically, there was a gap in clarity between everyday behaviours and the company’s core values.
This disconnect hindered effective leadership and limited opportunities for constructive challenge. Recognising the need to reset their people leadership strategy, the client approached Cegos to design and deliver a leadership development pathway that would embed consistent, value-driven leadership practices to inspire courageous, values-based decision-making.

Through the programme, our client was looking for leaders to:
Solution

We developed the Ignite programme — a long-term, blended learning initiative designed specifically for first- and second-line leaders. The programme reset the people formula by mapping modules to five core values, emphasizing key behaviours. A custom ‘Leadership GPS’ app provided a weekly, 30-second quiz with users ‘swiping’ left or right to indicate whether they had seen described behaviours, allowing improvements to be tracked over time.
Blending bespoke modules with robust leadership methodologies, the nine-month pathway featured face-to-face workshops, 3-hour live virtual sessions, diagnostic tools, peer-learning events, and one-to-one coaching.
The keystone Springboard event, a one-day immersive session at the end of the nine-month programme, brought participants together for the opportunity to celebrate their journey through interactive presentations, shared experiences, and a Q&A session where senior leaders quizzed the cohort to hear experiences first hand.
73
leaders through the programme in first year70
NPS score across every module75
total hours invested in leader20-point
increase in frequency of recognised behaviourResults
Crucially, the Ignite programme led to leaders more frequently demonstrating core values. This was shown by the Leadership GPS reports, with employees surveyed monthly on whether they had seen the values demonstrated by leaders. Improvements were seen across all 5 values. A significant increase in frequency was reported for the value of ‘courage’, seeing a 8% increase over seven months.
The programme generated highly positive word-of-mouth, leading to many employees requesting to take part in the programme. The data reflected this positive reputation, with an outstanding average net promoter score of 64 across five cohorts.
The client was delighted by the substantial improvement in demonstrated key behaviours and consistency and coherence of the programme.


+8% Increase in reports of demonstrated courage

+5Increase in reports of demonstrated openness

+6Increase in reports of demonstrated ownership
