Forging alignment across seven brands at speed for Renovo Home Partners

Case Study | #construction

Context & challenges

Renovo Home Partners is a fast-growing network of home improvement brands. As the company expanded, so did the need for a unified identity across its seven distinct partner companies. Each had its own culture, processes, and loyal customer base. This created a real challenge in building alignment without losing what made each brand unique.

When Renovo approached us, there was almost no shared brand infrastructure: no common systems, brand assets, or employee experience. The challenge was clear: how could we create alignment and cohesion from scratch, while preserving each brand’s history and individuality?

Success meant more than rebranding — it meant creating emotional and operational alignment at every touchpoint: onboarding, internal communications, and employee experience.

Solution

To combat this challenge, we built a four-stage alignment initiative, designed to bring Renovo’s people, processes, and platforms together.

Reassess internal brand guidelines

We collaborated with Renovo’s team to elevate their internal brand. Together, we designed a suite of brand-aligned assets from virtual backgrounds to custom letterheads and policy documents. This brought consistency and pride to everyday touchpoints.

Create a unified digital space

Following a detailed consultation with Renovo’s HR team and a diagnostic report, we uncovered the need for an employee third space. We built a custom-branded app which featured a monthly wellness newsletter, employee spotlights, healthy recipes, and more. The space boosted the exchange of ideas, achievements, and events in real time.

Re-working the onboarding experience

With support from our in-house creative studio, we created a purpose-driven modular onboarding program to energise new starters and bring the new brand to life. The program included animated videos aligned with Renovo’s refreshed identity designed to build excitement about the partnership.

Building a robust communications plan

Our campaign, titled ‘Real People, Real Partners,’ reassured employees of their continued access to excellent benefits and support. The multichannel rollout included printed mail, eCards, flyers, virtual webinars, and a comprehensive benefits guide.

Results

Our four-stage approach delivered clarity, connection, and consistency across the Renovo network. Employees reported feeling more aligned with the company vision, and HR processes became smoother thanks to the new digital tools.

Rather than simply advising, we worked as one team with Renovo, co-creating visually brilliant, functional assets that supported real behavioural change. From onboarding to ongoing engagement, we laid the foundations for long-term alignment.

1

custom-built app with bespoke logo and name

7

wellness letters delivered

23

animated videos

5

internal communications templated and designed

12

onboarding videos explaining the annual benefits

35+

employee communications eCards, emails, push notifications, and text

Client Testimonials

The entire team at Cegos has been a tremendous help to me this year, and I value the relationship with you all.

Chief Human Resources Officer